.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outside on a boat dock, The Road's 2002 song "Switch the Page" was blowing up out of the sound system. It was actually a star-aligned, emblematic moment, since the London-trained designer is actually beginning a brand new phase in her fashion trend lifestyle, this time centering the work around herself.Andersen's much marvelled at namesake menswear company was centered, vivid, and streetwise. Along with Stel, she revealed in a pre-show job interview, "I need to rest pleasantly at the center of it maybe even more this moment considering that today it's a women's damage brand name, and it is actually much more about me and my private referrals." Stel also shows Andersen's evolution as a person. After ceasing her pipe, the developer returned home to Jutland in the North of Denmark and had two little ones. She's not the individual she was back then.Shifting equipments in fashion is challenging to accomplish. Brands seem to take on lives of their personal, and also it is actually very easy to become pigeon-holed. Stel brake with a few of fashion trend's rules. The tag will definitely present in-season, so what is presented will be accessible for acquisition. Concurrently, seasonality is less important in the Stel formula than relevance. Collections are going to be identified by amount (01, 02, as well as 03 were received Copenhagen), the principle being that you may intermingle items throughout "periods" both in your outfit as well as on the marketing floor. Andersen finds no necessity for a well thought-out garment to become deserted just because the calendar web pages turn. "The straight interpretation of stel is actually body," she claimed, however it [recommends additional to] a foundational design in a kind of industrial method it [additionally defines] a collection of valuables-- when you speak about a tea service, you would name it a stel. For me, that was rather a fascinating starting point in terms of the concept of producing both collectibles, however also one thing that is actually a brand new groundwork." Having designs present on scaffold was fortuitous as it suggests a number of metaphors. There is actually construction, which associates with developing a brand new brand name, as well as the concept of support relates to her opinion that outfits should work with you. Stel is, in essence, a sort of modular offering, yet not one along with the angularity of something like Legos or piled Mu00e6rsk delivery containers. Motion, firm, and also empowerment become part of Andersen's planning. "When I speak about the company, I possess this tagline: modifying that you can roller skate in, denim you can dance in, shirting you can easily take a trip in." Flexibility, delight, movement.